What Makes a Website Successful?

"If your business is not on the Internet, then your business will be out of business." - Bill Gates

Unfortunately, the presence of a company website is not enought to ensure success these days. The web is constantly evolving, and so are customer expectations.

A website can be many things. It can:

  • Promote your business
  • Communicate your brand
  • Increase awareness and credibility with customers
  • Describe the features and benefits of your products/services
  • Develop leads
  • Drive sales
  • Provide support
  • Reach customers outside of area
Determining the needs that are most critical you your business is the starting point on the road to success.